Club Reviews: Busy

Sunday, August 30, 2015

Busy: How to thrive in a world of too much by Tony Crabbe

I found this to be another of those books I could not put down once I started reading.  I read the book from cover to cover in one sitting.  I found this book to be an easy ready and it kept my attention throughout.  The author makes some very practical suggestions on how to deal with "busy."

The author makes a very interesting point right up front that "things have changed but we have not."  We still think and operate as if "busy" is the only way to be successful.  We go day after day chasing e mails, phone calls, texts, and meetings.  We never stop or slow down to allow ourselves any "brain rest."  We are always on GO!  But in the final analysis busy is an addiction that will not generate success.  All too many of us are overwhelmed but we let that stress push us to work harder not smarter.  We hear lots about the ability to multitask.  NOT if you want to be successful!  It is a recipe to FAILURE!  The author makes it clear he want to change the way we think about busy. He says rather than bragging about being busy, he wants us to feel at least slightly embarrassed.  He suggests the opposite of busy-sustained, focused attention.  The point is made that our brains are not made for constant business.  In fact, a study out of the University of London reveals that busy lowers our IQ.  Our brains have limited processing power at any given time.  So we must choose to do what is more important and leave the rest of the stuff go.  And Time Management is not helping!  In fact, it is making things worse.  The author shares and suggests we learn how to divide things into inputs and outputs.  Inputs are the things that come to us.  Outputs are what we actually do.  So the author says the key to success is MASTERY-what we choose to do or not do.  We are cautioned about mindlessness.  We just do things because they are in front of us but not the best things for us to do.  I found it quite interesting how the author says "busyness is like a buffet table."  We just keep, piling stuff on our plates, more than we can ever eat.  We must come to the point where we say "enough is enough."  We must recognize the relationship between the quality of the stuff we do and busyness.  We must learn that it is not about rushing around and being impatient.  It is about focusing our attention on the important and letting the other stuff go.  I won't repeat it hear but the section on "Maintaining Attention," pages 52-56, is a MUST read for busy people.  One of the things we find hard to do as busy people is to say NO!  Read pages 70-76 for some practical helps.  The authors says we have to stop being so productive and become more strategic.  We have to stop, playing the "more game."  While productivity does have advantages, it will not keep us ahead for the long run.

In conclusion, what do we do with busy?  Crabbe offers some very practical suggestions:
-Practice strategic focus.
-Play to your strengths.
-Learn that less is more.
-Do the big stuff first.
-Have a balanced scorecard.
-Innovation is a MUST!
-Solve the right problem.
-We must build our brand.
-We must walk our own path.
-Stop procrastinating!
-Learn to manage emotions and build confidence.
-Get away from more and put values first.
-Develop a few good friends.  More is not better!
-Build your support network.
-Work towards affinity, not popularity.
-Learn that enjoyment is a performance enhancer.
-We must develop and have the joy of commitment.
-Learn that boredom is OK!
-Allow yourself to have some "Happy Attacks."
-Finally, we must make our good intentions stick.

Clearly one of the top books I have read this year.  And that is a real compliment from a guy who has read over 200 books a year for over 50 years. You MUST read this book if you feel the pressure of BUSY! Doug Newberry

This was a comfortable and relevant read because I hate being so busy!  Life is going by too quickly to be constantly busy, and contrary to common thought Tony Crabbe says ‘time management’ is not the cure.  I so welcomed his opinion of time management saying it may make us more efficient but less effective  a feeling I have long embraced and now can proclaim!

In our present world where the number of friends on Facebook is an achievement I salute his idea of fewer friends, but cultivating true friendships.  As a senior I look back on friendships of many years.  I enjoy frequent contact with close friends far more than hours spent connecting on Facebook.
Today Branding is so important, and I found this book to be helpful in finding a clear and simple brand.  And then living up to it. 

 What I didn’t like about the book was the multitude of quotes.  Crabbe lists 3 pages of authors from which he drew his arguments and developed his ideas, and 13 pages of notes for the many quotes.  It seemed every thought or argument was supported by a quote,  documented by one of these authors.  It was so frequent that I found it distracting.

After reading this book I find myself aware of how busy everyone claims to be, almost as though it were a badge of honor.  I hope to refrain from this common response after reading this book. Emily Gilday, Miami

I deeply enjoy reading the book. Usually, when I read a business book, I think that may be the book can be summarized in a nice business magazine article without losing any content. With this book, I feel in the same way, but the difference was that the book is not about just one main topic, which you can condense in one article, you will need at least 3 or 4 articles to cover the interesting topics discussed in the books. And this exactly, what it makes the book word of reading.

The book is not a pure business book,  I consider that it is more a business, plus self-help, psychology and new age book. It has like an holistic approach, which makes it especially relevant nowadays.

I think that you can read the book in no particular order and it will be nice too, actually, I will save your time and I will let you know the chapter that you should not miss because they are especially interesting and worth it of your time: Chapter 2, 3,4, 7, 8, 9, 10,11  out of a total of 12 chapters, which is a very good proportion. Think about years ago when you had to purchase a complete CD, just because you like it 1 or 2 songs. With this book, the several interesting chapters included in it make it a very good investment for the reader. Alejandro Silvestre Miami

This was a good one!
As opposed to other books where messages are sometimes lofty and ethereal, this book is very practical, with direct impact on the way to do things. It might not be as hands on as “getting things done” but to my taste is far more understandable and applicable to a wide range of human situations. I find it funny that being a physician making life and death decisions in matter of seconds, I find myself being “good busy” at work, but somehow out of the cocoon of the operating room, I find myself many times scattered, pulled and distracted. 

We are busy because we want the spotlight, because we can’t disengage, because we are open 24/7.
We are busy busy because we don’t want to pay attention.
We are busy because we just can’t commit to what’s important.
We are busy because it’s easier to say yes than no.

The book explores the way busyness creeps into you, destroys the fallacy that we think we can keep up and do it well, and gives you clear pointers about how to reconnect and concentrate your time, your efforts, your real self. Real good book, highly recommend. Miguel Cobas

The author got me when he said if you're reading this book, you are probably too busy to read this book. He was right. It was difficult to fit in the time but I am glad I did. Although it was geared mostly toward professional life, there were areas in personal life that were also addressed. Crabbe's big ideas challenge the way we live today with constant access, or overload, of information. With too much, we need to forget the notion of "more" and do less, but do it well, more in depth, and make it something we love. The book is filled with anecdotes of notable characters in history to illustrate different points and also many psychological studies to back up the advice given. The best thing about the book is that it gives concrete suggestions and examples on how to get past the busyness to live better. Some I could use right away at work, like the brain dump, and turning off email notifications. The author doesn't claim every idea as his own, and even lists a large suggested reading section in the back of his book, which is appropriate since he references many other books in conjunction with the organization of ideas in his own. "Eat that frog" is a book and also an idea he presents, for example. My only complaint is that it is a lot of information in one book, and I felt it could have been either shorter, or more organized into do-able, actionable chapters so that a person could work through different steps or ideas more easily. Crabbe attempts to summarize each chapter with "go do" and "experiment" items, which I do appreciate, but as a busy (I guess I am going to try to stop using that word so much!!) working mom of two small girls I want to read a book once through and retain the main points or life changing advice without having to go back and review it again. I will give him the compliment though that I probably take the time to do exactly that! This subject is so important in this overwhelming culture and he does give very good advice that I will be taking. Sarah Freudenberger

The book was really good and gave great strategies for getting rid of the busy work that is getting in the way of being productive. This would really be good for people that can control some or most of the things that get in the way. Unfortunately, in the corporate world, you can’t really say you won’t do these things. Especially if those things are part of your job responsibilities. There are however some great strategies that everyone can use, regardless of what your job responsibilities are.

One thing I did like about the book was how it summarized each chapter in a way that allowed you to try some or all of the concepts. That way, you could try and implement a few things at a time and see what works best for you.

Most of the things in the book seemed to be recycled common sense idea. But the author does organize the ideas, and add ideas of his own, in such a way that makes this book easy to read and easy to apply to your day-to-day work life. Frank Donn, Miami

Anyone who follows this book club by definition multitasks and is wrapped up in "Busy" activities. 
Tony Crabbe has a message for us SLOW DOWN smell the roses, and dig deep into a limited selected topic or two. This will make you personally and professionally more efficient and knowledgeable and valuable to your work and family. 
Focus , Specialize and differentiate yourself, develop new ideas and concepts by sharpening your attention at work and with your family and circle of friends and supporters.
Once you develop your new habits keep reinforcing the behavior and all the compulsive "busy" activities will be marginalized and only the more important aspects of life, family, business project development in depth will surface. M Stein, Coral Springs

I finally got out of Facebook, now I'm less busy, and more happy! How is that for a nod of approval for Tony Crabbe's How to Thrive in a World of Too Much. How to thrive? It's all in there: stop managing your time, stop being productive, stop justifying busy, stop having so many friends! Time management ruined it for us because what it taught us, unintentionally or not, was to multi-task. Everybody got on to this treadmill where they thought, "as long as I keep busy, everything will be OK." We turned "flow" into panic. And it wasn't long before all of us, including children started to "tune out" in order to cope. Or not.

This book instruct us, do not say time is money, say time is opportunity. The opportunity to make an impact, a must in this global economy, weighs more heavily than productivity as it does not take the place of  differentiation. Consider it. It reminded me a little bit of Arianna Huffington's book Thrive where she introduces the concept of “Third Metric of Success." In the same vein as Crabbe's definition of success, she is aware about  money and power being the two the traditional two metrics, but highlights well-being, wisdom, wonder and community giving as the components of a third metric essential for thriving.   

When busyness is deliberately sought, sometimes expensively so, it feels more rewarding even as it becomes a slippery slope, a hard one to come back from. In a world of too much, it is better to let life go; if it comes back to you, it is yours; if it doesn't, it never was. The more you hold on to it, the faster it seems to go. Sit under a tree, throw your head back, savor you not-to-go cup of coffee, smile, read this book, earn your "being and nothingness." Get BUSY  building your inner resources, tend to your emptiness and getting comfortable with your idleness. Learning to thrive is after all an adaptive challenge. You learn as you go. But don't run. Take your time. Run for what? Nadja Atkinson

If you have ever wondered why the most popular time management techniques don't seem to work for you, Busy may be just the help you need.  Rooted in psychological and change theory and grounded in scientific evidence, the information presented in this work can leave you both inspired and depressed.  You will be given many explanations as to why you may have been unsuccessful in accomplishing your "want to's" in life and many suggestions on methodologies to improve both your professional accomplishments and your personal relationships. 

Without sounding overly statistical, Busy supports its theories with examples of studies or people who demonstrate what it proposes.  The reader is introduced to three essential elements to moving beyond busy:  mastery, differentiation, and engagement.  The author assists the readers in looking at themselves and making decisions that can impact them both professionally and personally.  Each chapter includes a summary of the "Big Message" in case you didn't catch it and some "Go-Do" action steps and things to "Experiment." The concepts are practical and doable and really make a lot of sense. I was shocked to learn that I couldn't name my "15" key relationships.   

As a former certified facilitator in one of the most widely used time management techniques, I was fascinated to learn the whys behind behaviors and motivated to do something about areas in which I have always had issues. Tony Crabbe personalized his theories with his own situation without promoting his work or his services.  He even suggested the works of other authors that would be of benefit.  It is not my practice to relate information to others while I am trying to digest it myself.  With this book, I did it often.  I was eager to finish and to implement. Sara Jane Hope, Ridgeland, Mississippi

Tony Crabbe tells us how to avoid being too busy! The answer is to develop a plan to become more efficient with a positive attitude toward life. Efficiency is the answer for a less stressful, easier personal life and for a better business plan.

Crabbe presents a plan thoroughly explaining the best course of action using a positive attitude. He uses examples of both failures and successes.

Some suggestions to become more efficient follow:
Put in writing on paper (yes, writing)  the most important things to focus on for the day.  Now choose 3 !

Write down the 3 most important activities in priority order on a post - it note and stick it where you can see it all day long.  Before turning on the computer or doing anything else, start working on # 1.
It is about attention, not time. One thing at a time.  Avoid distractions. Realize you can't do or have everything!  Know it is all right to say no! Enough is enough!!!!

Optimize your time by taking advantage of time stuck in traffic to listen to language learning tapes for example.

Performance is what matters. Put your values first, have clear goals, think positive, remembering that less is more. Too much often results in failure.

The lyrics to the song "Accentuate the Positive" by Johnny Mercer/Harold Arlen summarize Tony Crabbe's book perfectly! "Accentuate the positive, eliminate the negative and don't mess with mister in-between, along with the rest of the words make a perfect summary! Everything is perfectly clear and makes sense.
Enjoy the read!!!! Margot Byrnes, Miami

The book is filled with plenty of examples of methods of replacing productivity and use thinking, creativity, and attention to create a large picture.
 Busy is constantly being defined as a work goal of achievement.

The book is divided into three sections Mastery, Differentiation and Engagement.  Mastery defined  as the present conditions of Busy.  
Differentiation defined as success.  Engagement for defining happiness.

The book  makes an interesting read and has a wide variety of ideas and concepts to choose from and apply in our lives. 
This is a great business psychology book.
William Murtada, Miami

Overdosed on advice as to how I can cram more productivity into my hectic days, I was reluctant to take on another volume on the subject. I put my cynicism aside, plunged into “Busy,” and found a horse of an entirely different color. Here was an author spreading the gospel of doing less, not more. Within a few pages I was hooked. After a few chapters, I had done more highlighting, underlining and corner-folding than I have done in my last 10 business books combined. All this in an attempt to hold on to the message of less in a world that keeps asking for more.
As the owner of a creative business, and a resident of the 21st century, I flit from task to text to email to meeting, checking items off my to-do list with intensity and fervor. All this gear-shifting creates inefficiency. “Busy” suggests a different approach. Ignore those emails. Undo that to-do list. Make choices and focus on the things that are important, and get to the small stuff during designated bursts. Pursue depth and real relationships instead of the buzz of busyness.
If one could really apply its lessons, this book could be a life-changer. If we can make clear choices, employ strategy to rethink our priorities, and devalue busy-ness, maybe we can really succeed on another level. I, for one, am going to try. I’m also sharing it with my family and colleagues, to see if we are all up to the challenge of making ourselves more productive and happier, by making ourselves less busy. Robert Kirkpatrick, Miami Beach

This book presents an interesting thesis: improving time management will increase production, but ultimately reduces quality of life and the quality of your output! We are all having to deal with ever increasing streams of input, whether it is email, social media updates or excessive business meetings for those in middle management.  We are so BUSY dealing with the torrents of information coming at us, that we struggle to find time to process all of the information, and have little or no time to get the most important things done.

Crabbe’s reasoning is supported by psychology principals (psychology majors will love this business book), and each section gives great practical tips that define the problem, and then offer practical real life ‘experiments’ to implement to help move from managing information to actually thinking about and engaging in solutions to problems.  This is actually productive, and allows us to achieve a much more fulfilling existence.

I found the reading enjoyable, but really appreciate being able to jump to the helpful exercises in each section.  In the information age, this book provides a helpful guide to navigating the raging stream and making sense out of the clutter. Doramary Russell, Coral Springs

Interesting book that I thought was another Time Management book…surprise…it's a book that says its okay to manage your attention to what you are doing now and not how to manage your time.  In other words, it is okay say no to projects and other tasks in order to concentrate on finishing your current project.  It is okay to base your career not on productivity but by considering success on what matters, and how to put these changes into effect.
The four sections of BUSY - Mastery, Differentiation, Engagement and Momentum show readers how to manage attention not time.  The author shows the reader how to develop a new approach to taking back their life.  It does seem like we have all been overwhelmed by the disease of “busy-ness”, especially since the Internet came hugely popular. Our professional and social lives and are ever more and more consumed by a world of “too much”. This book guides us toward becoming healthier, happier and successful as human beings. It presents research and best practices along with interesting stories and strategies to help the reader truly thrive in today’s busy world.
“How are you doing?” is usually followed by the response “busy” at some point. All around the world people seem over-whelmed; exhausted; in the face of the machine. We keep up, our technology, but we keep falling behind.
What I took away from this book is the following:
Stop managing your time!
It is no longer possible to do it all, or to get on top: there is too much to do. All time management does is is splinter time into smaller fragments; we cram and squeeze activity into every second of our day; we stay busy, but in doing so, we stop thinking and breathing.  So, time management becomes the problem, not the solution!
Stop being so productive!
Having people “work hard” seemed to be the biggest management challenge! Now in some cases that problem is solved; almost everyone works hard. But we still play the “more game”. We assume if we produce more than others, if we respond more quickly, we will succeed or be more of a success. We probably will not since we cannot put our full effort to making “all” our projects excellent. In fact, all this “productivity” can be seen as a weak substitute for genuine impact and differentiation; the things that matter in the information age.
Stop justifying busy
Busy is self-defeating. We tell ourselves that we are busy so we can succeed, either for our loved ones or for our happiness. But as we get caught up in this “busyness”, we tend to disconnect from relationships and activities that probably matter more to us. As we disconnect we damage the very relationships and happiness we are trying to improve.
Stop having so many friends!
Social media is great!  We can maintain all those distant relationships that otherwise wither; but there is a downside: it is another demand we have to manage. In simple terms, the greatest benefit from relationships does not come from the many but the few. In actual fact, aiming or being popular may be bad for you, from a health and happiness perspective! Forrest Carper

Busy was an enjoyable read.  It details that no matter how occupied we might be in our lives, there is always a way to simplify it.  He talks about how it's not enough to just think it, you have to actually change your behavior.  This can involve not just our work schedules but our home life, too.
It is important to make wise choices to get the most out of our day.  Confidence is a big plus in trying to accomplish this. The author breaks this down in simple tables.
I would recommend this book no matter how busy you are or think you might be.  Try to find the time to read it. Terri Bryant, Davie

This book is written for busy people!  At the end of each chapter there is an overview of the material covered "The Big Messages" as well as homework to put in practice what we just learned: "Go-Do", very useful for those that only browse through books.

Tony Crabbe discusses the importance of focus, prioritization, problem solving and innovation. The "less is more" philosophy is the theme throughout the book. The target audience is career minded employees, but the chapter about branding (ch. 7) has excellent application for the self-employed and business owners as well.

The "What I have learned" chapter is excellent, because we can see that this book is not theoretical, but empirical. It gives us a glimpse of how the author practiced what he is trying to teach us.

And I also liked the "Other Books to Read" section. All in all great book and worthy of the readers' time regardless of how "busy" we are. Liliana Delara

This book goes to the point and cuts the frosting of the wording. That's why I wasn't "too busy" to read it.  Enjoyable, practical reminding us to go to organize priorities and balance your actions of tie consumption. EJ "Henry"Ventura Jr. – Miami

As someone who is guilty of being busy all the time, I was forced to rethink my lifestyle when I read How to Thrive In A World of Too Much Busy. In his book, author Tony Crabbe wakes us up to the reality that many of us are pushing ourselves, driving ourselves to be always on when the body and brain aren't designed for it. Rather than just point out the problem, Crabbe offers solutions. Overall, his solutions are common sense. However, by using research to explain how and why we need to change our daily habits, Crabbe makes busting busy seem possible.

Rather than fall into busy by default, Crabbe tells reader to make our primary driver for activity internal "what do I want to achieve?" He urges us to make tough choices with our time, set limits on too much, and to make time in our day for thinking. He also suggests we stop taking busyness so seriously and inject playfulness into our lives to feel less overwhelmed and more creative.

At a time when distraction is rampant, managing attention has become a hot topic and Crabbe lays out an argument for changing our mindset by focusing on the moment or task at hand. When we get caught up in the relentless washing machine spin of fears and concerns, he wants us to immerse ourselves in a single task and allow ourselves to delay our worries for later. The goal is to maximize chunks of focused time, he asserts.

Where other self-help books focus on time management, Crabbe goes deeper to urge us to think differently and examine our values as we navigate the endless quest for success by doing and acquiring more. Instead of striving for more, Crabbe tells us to focus on doing what we love and where we are strong. At the end of each section he gives readers a Go-Do box with steps to take to change our behavior. Making changes is hard work, especially when by being busy, we actually get to feel productive while procrastinating. Most of us need to figure out a better way to work and live and Crabbe gives us a new, well-thought-out approach to move us toward change.
As someone who is guilty of being busy all the time, I was forced to rethink my lifestyle when I read How to Thrive In A World of Too Much Busy. In his book, author Tony Crabbe wakes us up to the reality that many of us are pushing ourselves, driving ourselves to be always on when the body and brain aren't designed for it. Rather than just point out the problem, Crabbe offers solutions. Overall, his solutions are common sense. However, by using research to explain how and why we need to change our daily habits, Crabbe makes busting busy seem possible.

Rather than fall into busy by default, Crabbe tells reader to make our primary driver for activity internal "what do I want to achieve?" He urges us to make tough choices with our time, set limits on too much, and to make time in our day for thinking. He also suggests we stop taking busyness so seriously and inject playfulness into our lives to feel less overwhelmed and more creative.

At a time when distraction is rampant, managing attention has become a hot topic and Crabbe lays out an argument for changing our mindset by focusing on the moment or task at hand. When we get caught up in the relentless washing machine spin of fears and concerns, he wants us to immerse ourselves in a single task and allow ourselves to delay our worries for later. The goal is to maximize chunks of focused time, he asserts.

Where other self-help books focus on time management, Crabbe goes deeper to urge us to think differently and examine our values as we navigate the endless quest for success by doing and acquiring more. Instead of striving for more, Crabbe tells us to focus on doing what we love and where we are strong. At the end of each section he gives readers a Go-Do box with steps to take to change our behavior. Making changes is hard work, especially when by being busy, we actually get to feel productive while procrastinating. Most of us need to figure out a better way to work and live and Crabbe gives us a new, well-thought-out approach to move us toward change. Cindy Krischer Goodman

There is certainly a lot of books, articles, and videos on one or more aspects of time management. This book has taken a very unique approach while at the same time remaining true to some of the tactics and tools that have been around for decades. The best thing about this book from my perspective was the chapter on Managing Attention in the section of the book referred to as Mastery. The other sections were Differentiation and Engagement. The chapter on attention was one of the more unique approaches to self-help that I’ve read recently. I guess that I had just never thought about getting more done or juggling my time issues in that way. If you read that chapter carefully you will come away with a greater appreciation for managing your focus as a most helpful approach for getting things done. I have often felt myself working mentally with 2 or 3 things at the same time. I think that I enjoyed the intellectual challenge. However, I have found myself recently missing the right brain file or putting in a file and losing it. I do write things down on sticky notes and the author would say that I a good idea.

Today I had a couple of things going on in my brain (this review, writing my blog, reviewing an infograph). The ideas were swirling. I referred to the last couple of pages of my favorite chapter and came across an idea that straightened myself out…I needed to use intentional attention and meandering rather than meandering mind wandering attention. It paid off for me. That is the sign of a book worth reading and keeping as a helpful tool for the future. Bob Preziosi, Davie

Tony Crabbe’s book, HOW TO THRIVE IN A WORLD OF TOO MUCH BUSY (or “BUSY” for short),  was one of the best nonfiction books I’ve read in a long time.  I’ve enjoyed participating in Richard Pachter’s Business Book Club, and reading some good, not-so-good, and great business and organizational effectiveness books over the years.  This one was GREAT!  It came at a time in my life where I’m retired, only teach at the university as an adjunct when *I* want to, and have time to share with family and friends here in North Carolina, as well as back in Florida.  I love being a grandmother, and being able to help family and good friends out whenever I can….   And I’ve been able to handle “whenever I can” fine – until this past month (when, coincidentally, I was trying to get this book review on “BUSY” back to Mr. Pachter by the deadline!)

I also belong to a wonderful national charitable organization, and our “Gala” was scheduled for this past month.  We have a relatively small lodge – just about 50 members – and even smaller volunteer staff of workers.  This year, for various reasons, we had even less than the small amount making preparations and following through with preparation, participation, and follow-up of the “Gala.”    Well – things HAD to be done, and HAD to be done in a certain way, at a certain time…  and, all of a sudden, I was thrust into what I had managed to avoid for the past two years – a world of Too Much Busy!

“Busy” reaffirmed that we all can handle only so many things well before we start mishandling things – getting sloppy, getting irritated, getting sick (including “sick and tired”), and so on.   I like the way Crabbe busted busy-ness.  In his Preface (as with every chapter of his book), he presented a concept and then gave concrete examples of why he said what he said, backing it up with real-life instances and examples.  I found myself agreeing with everything he had to say and loving the way he presented his concepts. I actually feel he helped me make it through some of our last-month crises by reminding me that it doesn’t have to be this way the next time – that there are actions to be taken to survive the world of too much busy.

I want to teach this book!  Crabbe covers well-known theories of psychology, education, and business while presenting his concepts, which gives the book even more validity.  Chapters such as Stop Managing Your Time! (…and Go Surfing),  and Stop Striving for “More”! (Put Your Values First) grab your attention…and would make great speeches with almost any group of people, because the core concepts are those we all face. He ends each chapter with “The Big Messages” or summaries of each chapter, and then has a final GO-DO section of things to do to satisfy the goal, and EXPERIMENT with the concept by trying it out.  This is a wonderful way to teach a concept, and Tony Crabbe hits the nail on the head with practical advice on how to change what needs to be changed in your life, your family, and your organizations. Betty G Hubschman – Whitsett, NC


Club Reviews: What To Do When It's Your Turn

Monday, March 16, 2015

What To Do When It's Your Turn (and it's always your turn) by Seth Godin

Let me say first of all that I love reading Seth.  I have his first 17 books and I have read them all and they are now in my permanent personal library.  And for sure it is no accident they are all best sellers and book 18 will be too.
Before I ever got to really reading Seth's book, a statement on page 17 really grabbed me.  It said, "If you're thirsty enough, the world is ready for you, more than ever before."  Just reading this statement, I knew I was all in!  We are very quickly reminded that it is all about opportunity.  We all want to make a difference.  But we have to recognize that it ain't always easy and there are no guarantees.  All too often we miss seeing the solution to problems that are right in front of us.  Seth calls this the Broken Escalator Theory.  At issue is the fact that opportunity is all around us.  The question is will we let the barriers and limits stop us?  Yes there is risk and responsibility but at least we have freedom of choice.  Seth makes a profound and scary statement when he says, "the majority of men have not yet acquired the maturity to be independent, to be rational, to be objective."  We men need to refuse to surrender our freedom.  We find that the cost of being wrong is less than the cost of doing nothing.  Seth says we have to learn to dance with our own fears.  And he says there is nothing wrong with stupid!  But we must use stupid to learn.  Not everything has to be OK.  Failure is not fatal!  Seth says the person who fails the most wins.  Then we learn that we need dreams but they need to be "concrete dreams."  Such dreams give us the what if with the maybe.  We are told our world desperately needs truth tellers.  We need to see the world as it is and we need to care enough to change things.
Then there is the Marshmallow Test.  BUT you are going to have to read about that yourself lest I spoil it by speaking to it. Go read it for yourself.
I agree with Monica Handy who says, to be ready for opportunity we have to "notice, dream, connect, do."  To make a real difference we have to grow up and be able to determine what really matters.  Chuck Close says, "motivation is for amateurs."  We all need motivation because we seek reassurance.  Seth speaks to our moods and he challenges us to "do what you should do.  Your mood will follow."  High expectations and reality sometimes just do not match.  We have to understand that tension is not a bad thing.  Sometimes we just need to push forward.  When opportunity comes we best not be unprepared.  We must have done our homework so we are ready.  Elon Musk says, "Destiny is in our own hands, if we don't succeed, it's our own fault."  The message here is that to succeed, you must try!  Seth reminds us that the fear of failure transfers effortlessly into the fear of freedom.  If we are not willing to imagine failure then we are not able to be free.  The author speaks to pains and he says that if we let  the pain of not reaching our potential, WE WON'T.  There is no pain free path.  The key is to do something that matters!  To seek certainty is to lose and fail.  And we just must not let fear drive our decisions.  Lest we forget, it is never the right time.  We just have to step out and make a difference.  Seth points out that there is a fundamental difference between being prepared and being ready.  He says we are more prepared than we realize.  But we are probably not ready, and we can't be ready, unless we are doing something worthwhile.  To be successful, we have to show up with mindful effort.  Seth says if we really want to suffer, all we have to do is see an impossible world that can't live up to our unreasonable expectations.  Michael Shrage points out that both successful organizations and people make change.  We have to accept the fact that this might work, this might not.  Soren  Kierkeguard points out that "not to dare, is to lose oneself."
Seth spends some time talking about "the voice in our brain."  He says that voice is describing what you are about to do after a different part of your brain has already initiated the action.  Now here is another statement that really grabbed me-"The miracle is not that I finished, the miracle is that I had the courage to start."  Rohan Rajiv points out that we create a lot of unhappiness for ourselves by our thoughts of what the world and others owe us.    Obligation is not a two-way street!    We must not tell ourselves that one day I will be ready.  To make a real difference we must be ready and stay ready.  Never forget, we are all students and the really good ones show up and say teach me!  We must out live the illusion of safety and the mistake of fear.  We must be able to distinguish between our needs and being needed.
Page 127 speaks to "LUCK SCHOOL."  Researcher Richard Wiseman writes, "My research revealed that lucky people generate good fortune via four basic principles.  They are skilled at creating and noticing chance opportunities, make lucky decisions by listening to their intuition, create self-fulfilling prophesies via positive expectations, and adopt a resilient attitude that transforms bad luck into good."
As Seth starts to close, he reminds us that:
Failure is not fun but it is required.
There is no shame in failure.
We all need to adopt Nike's slogan "Just Do It!"
We must not let the encroachment of mediocrity and the appeal of compromise drive us.
We must change things quietly and we must avoid NO-people.
This is a must read book!  There is much to take away and apply right away. Doug Newberry

   Just Do It, the Nike commercial can easily be applied to Seth Godin's What To Do When it's Your Turn (and it's always your turn) set in and easy to read, almost hard cover book with simple phrases and andecdotes that is just common sense, making you feel that you already know what he has written and you are reading. Fear of stepping out and overcoming your fear is essential to doing it.
     Your motivation is thinking that it is always your turn, so don't wait on being asked, just do it. Don't wait for Godot. Grab the brass ring when it comes around to you. Don't procrastinate. All successful people have lived with failure.
     The book provides examples of how to overcome fear. Your destiny is in your own hands, As Elon Musk was quoted, "If you don't succeed, its your own fault". This is a practical how do book, that any would be entrepreneur needs to read and digest. The hard part is just starting to do something. The right time is NOW!
     You have the chance to change things. When was the last time you did something for the first time? Think about it. Nobody owes you anything. Learn the difference between needs and wants. When asked, its always better to say yes than no. Otherwise you wouldn’t know what you are missing out. Give credit and teach others. Then pass this book on to pay it forward. Barry Epstein, Boca Raton

Wow! I didn't know who the young woman on the cover was, but her steely look in her eyes clearly states "It's my turn whether you like it or not!". Glancing through the format of the book one thinks " what is this?", but after reading the first few pages one realizes that this book is no joke. It is pure, raw truth. How I wish this book was written when I was a youngster, but nonetheless, I will give the extra copy to my daughter who is a Freshman in College and I believe will be of great service to her. i will keep my copy close by to re-read many times over to not only inspire me  but make sure that i take my turn.
The author has added no fluff to try and stretch it out to 300 pages, but has managed to put together 158 pages of the most direct truth  that I have ever read in one book. This book is about making the decision every day to "live" life with no excuses, and taking full responsibility for ones victories as well as one's failures.
What I got from the book is to never settle, and that regardless of age, circumstances, ethnicity, etc, don't let fear of failure stop you from trying anything in this wonderful journey call life. Esteban Serrano Hollywood, Fl

 Making excuses instead of shipping something great? Seth Godin has a punch in the face for you, in book form.
Some readers will dismiss this as yet another horse-apiece Seth Godin book about the importance of doing your own thing.  These readers are idiots.   If you're not already doing your own thing and shipping it regularly, you need *more*, not less, Seth Godin urging you on.  It has never been easier for creative people to produce their own work and share it with the world.  All that's standing between you and doing this is your own excuses.    Why not break through these artificial barriers and do it?  This book will get you started. Scott Wilson Tampa Bay, Florida

Forget about any ideas that you have regarding a self-improvement or marketing book. Seth Godin, partly because he's good, partly because he has a great track record and simply because he can, has published what I think is his best production to date. Let me tell you why:
This a thick, heavy paper book that can be read in a couple of hours. At this point you can dismiss it as a series of Facebook posts telling you to be better and work hard. But the problem, you can't dismiss it like that. The book stays with you for days, because it has a remarkable arc, an arc which makes sense.
There are no chapters, or sections, but there is a linear logic, starting from fear to be free to being able to transform your environment, to be uncomfortable, to take your turn. There are multiple snippets that are easy to remember and have immediate, that's-a-good-way-to-look-at-things applicability right off the bat. There are memorable quotes that are developed into coherent ideas, and a lot of personalities that are otherwise unknown gain relevance for small, transcendent acts, like the woman illustrating the cover.
In summary, whether you think you've a stable position in your life (you have not) or are thirsty for pushing the boundaries, this is a great book. Is not deep as a professional thesis, but is a very good place to start. Miguel Cobas, MD

As requested I passed along the second copy of Seth Godin's book to someone else...Doris, a new friend I've recently begun running with twice a week. Our discussions are what we've come to call "running commentary" and we talk about a lot of interesting topics mostly centered around entrepreneurship and business. We first discussed the chosen format for the book which is more like a series of seemingly unrelated blog posts by Seth Godin. He's published 5500 blog posts, so at first I was suspicious that this book was simply a mashup of various posts. However, after I  read the book a second time and after more discussions with Doris, I've come to the conclusion that what I thought of as individual blogs are really part of one larger theme which is: to step out of your perceived comfort zone of safety...whether your version of safety is the illusion of a lifetime job or a single career on which you build your life.  Godin points out what a false construct this idea of safety has turned out to be. His rallying cry is for people to listen to the inner voice, buckle down, do the work and fulfill your chosen mission...what he cleverly refers to as "shipping." The naysayers, the self-doubt, the constant disappointment no longer matter. What matters is that you do the work and bring something to fruition.
Godin's book title ("What to do When it's Your Turn") and provocative subtitle ({"and it's always your turn"}) encapsulates his observation that this new world is divided into   "program or be programmed." For those people who made the decision to program, this book will be further proof that they're on the right track, but for those who've somehow kept their head in the sand and who continue to seek salvation in security, this book will be a frightening revelation. Godin describes the security seeker's mindset: "We may mistakenly believe that the alternative to freedom, the path of merely doing what we're told and constantly seeking stability, is a better way to spend our lives. Of course, it's not. It's not because the people who are promised stability rarely receive it. The promises are broken, again and again, and we've learned not to believe them. The people who are told that everything will be okay are always disappointed when it's not," Godin says.
In this same section he addresses how people make the mistake of waiting until they're sufficiently motivated to make a change or do the work and he claims that this is tied to the need for reassurance. He counters this belief in a short, but cutting quote by photographer and artist Chuck Close: "Motivation is for amateurs."  Godin constantly reminds people to take action, but realizes that what causes inaction is fear. He addresses the fear of looking stupid, but says everyone is stupid until they master whatever it is they're trying to learn...he attributes being stupid as part of the learning process.
Godin's book amplifies many of the themes that are being discussed by similar thought leaders such as Derek Sivers who wrote, "Passion and purpose are emotions that come after expertise and experience. The way to get them is to commit to the path of mastery, get great at something, and do great work." It's common for people to wait for a blinding flash of insight to discover their calling or to believe that they have to have an almost religious-like experience with a muse to be struck to work when really, it's just sitting down and committing to the task at hand, making incremental improvements along the way.
In addition to his quotes and insights, Godin also includes interesting nuggets and stories about people who have taken "their turn" and made a difference. The cover photo is Annie Kenney, a British millworker and suffragette. Kenney went to jail for pushing back (taking her turn) when she asked a member of Parliament why women didn't have the right to vote.  Intriguing snippets like this one are peppered throughout the book and make it a worthwhile and satisfying read that I'll refer back to again and again. My only criticism is that it lacks a table of contents and an index, so it's difficult to find and refer back to the MANY memorable passages. Kathy D. Doran, M.S.Ed.

What To Do When It's Your Turn feels more like a magazine than a book. It is  in full color and illustrated with a variety of pictures, art and graphic designs. Overall, it is a collection of short stories and essays. At times, it was somewhat weird and hard to follow and it almost felt like the author was just thinking at loud. Without a doubt, the writing style is unique. Seth Godin does an excellent job in sharing his values and life philosophy. He is inspirational and encouraging. The overall message is to embrace freedom and have the courage to be authentic and do what we feel passionate about  while sharing and helping others. I would have liked to see a more business oriented book more like his usual work but I took it for what it was and inspirational book. I did not know what to make of the numerous typos throughout the book. I even asked myself if it was done on purpose to proof a point. Pilar Somoza North Bay Village

I realize I am probably in the minority here, but I did not like this book.  Let me say from the start, I really, really wanted to like it from the moment it (they) arrived.  I loved the way it looked & even smelled, with that new book smell.  The graphics were great as was the layout & the pictures.  I especially loved seeing Shari Lewis' alter ego, Lamp Chop.  But I digress.
I almost found this book as kind of a diatribe.  The author goes on & on about things of various nature & will comment on them with nonsensical answers.  Or maybe it's just because I disagree with a lot of the things he writes.  I realize it is his book & his opinions are all that matter here, but I just don't get it.  Maybe it's me.  Case in point, when he writes about "Scratching itches."  He says you can't do anything about an itch.  Well, sure you can.  You can choose to leave it alone, scratch it or use an ointment on it.  Maybe I am taking things too literal, but I found the whole book to be in that vain.
I would not recommend this book.  I feel there are better books to spend my time reading and/or to spend $34. on.  Sorry.  And to paraphrase Mr. Godin, "No, it's not personal." Terri Bryant Davie

What To Do When Its Your Turn is insightful however the message  gets lost in the presentation.
The structure of the book gives one the impression that it belongs in a self help section of a school library.
The format lends itself to slogans presented at a business meeting power point presentation rather than in a book.
Would I recommend the content yes just not the book it its current format. Ron Groce Miami Fl.

Prolific author Seth Godin never fails to deliver information designed to motivate, educate, and postulate. This latest offering also offers a variety of examples with which the reader can also commiserate! The varying challenges and situations described throughout the book are skillfully woven into the text to both extoll and cajole (Thanks Harry Belafonte!) to constantly keep the narrative and the reader moving forward.
In addition to the expected nuggets of insight expected from a Godin book, this book offers additional nuances that Godin has previously only allowed to “Peak Through” in his publications. From the moment the reader picks this book up their mind will be racing with a variety of questions. The most immediate aspect of this book that will catch the reader’s attention is the dramatic use of photographs and graphics. Each page utilizes bold and dramatic images and or/graphics to punctuate the specific point being made or to dramatize the story being shared. This is combined with an impressive use of color, splashed throughout the text. This use of colors serves the reader as a continued source of stimulation and at times even curiosity on “Why” a particular color may have been used. The last aspect of this latest entry on the Godin library also incorporates multiple font styles and sizes. Some pages may appear in standard format while the next page may use a completely differ font and size so that a single quote takes up the entire page. Each of these production aspects of this new book collectively challenge the reader to determine what type book is this? Is it a business advice book? A self-help book? A reference book? Or even a Coffee Table Book? For me the answer to this query is “All of the above!” With What To Do When It’s Your Turn, Godin has bridged the gap between each of these types of books and produced a product that could rightly be utilized (and displayed) in each of the settings described.
As with the design and appearance of the book, the content is equally compelling. The major themes throughout the book are consistent 1) you have a choice, 2) the choice is yours alone 3) you may choose incorrectly 4) you learn from all choices and most importantly 5) MAKE A CHOICE!  Godin informs readers that the majority of our hesitation in making choices is “all in our heads.” Seth encourages the reader to embrace the mantra “We might fail.” This will offer us the freedom to move ahead, learn to “live with the tension” that choices bring and make choices without fear. Rarely is there 1) a perfect time for a choice, 2) an answer for all of related questions and 3) a guarantee that this will work. Godin concisely states, “We are unprepared to do something for the first time, always.”
Godin’s use of Crosby, Stills, Nash & Young (CSNY) to expand upon the story of Pythagoras and the Fifth Hammer resonated perfectly with me (pun intended!) As the sounds of CSNY flowed through my mind the point of combining different yet complimentary choices gained greater clarity. “There’s no pain-free path. But at least you can do something that matters.” This ability of Godin to weave historical information with current and pop culture event’s and icons is masterful.
This is perhaps my favorite feature of this book over all of the others Godin has authored. The vivid imagery and stories generated truly serve as encouragement as well as sources of new knowledge. As much as I enjoyed reading the text, I equally enjoyed exploring and searching for the examples Godin used. I would encourage all readers to take the additional time to search, explore, read and Listen (CSNY - Déjà Vu) all of the examples mentioned. From Harry Belafonte (see if you can identify what song Godin is referencing!), to Kafka, to Yertle the Turtle (Dr. Suess), to Charles and Jackson Pollock this book is a treasure chest of remarkable information for the reader to explore.
One of the closing remarks Godin offers in this remarkable publication is “Teaching rewards all of us.” Through this work Godin has certainly Andy Gillentine – Columbia, SC

At first glance, this is a book I would never buy for myself.  It is a book with 168 pages, if adjusted for spaces, large print, and pictures would amount to closer 50 pages- to me a waste of paper. It seems to be geared toward the internet generation with many one-liners and short essays- the kind of information that one reads in a blog, a facebook page, or a poster. It almost is a book that anyone could put together- just a collection of common expressions or what others might say.
The book is a series of feel good expressions reminiscent of the kind of messages that at one time one use to send in a “hallmark” card to someone depressed to help cheer them up.  There is little organization and is a book that one could open up on any page and read and not miss anything.  Each page is essentially a comment about a thought- the kind of messages people email to each other.
I personally prefer books that are well organized and have more substance.  I buy books for information not fluff.  I prefer books with well-developed thoughts. Darlene Johnson, Coconut Grove

As I read Seth Godin’s newest book I was struck by how familiar its message is. Perhaps I could go back into my early life as a hippie and say that this book reminded me of a book I read many times, a book by Ram Das, called Be Here Now, published in 1971. At first it was the format and layout with lots of pictures. As I am visual in my learning and Ram Dass’s book was loaded with lots of pictures. Then as Seth’s message came through more clearly I had the feeling I have read about these same concepts before. Be Here Now was about being present and being filled with love and similarly Godin’s book was about being present, in our lives, as entrepreneurs, partners, parents and the larger goals we are striving for.
Just as being present is about taking responsibility for our lives so is Seth’s book: What to Do Until It’s Your Turn. This book’s perspective and creativity come from someone who is living and writing fifty years after Ram Dass. The message is similar, take responsibility for our lives, contribute and if need be fail. Very often failing is what we are looking for; only at the time it seems to be just the opposite.
Seth wrote in his book teaching others how to do something, doesn’t diminish what we are doing, as we still know how to do what we taught. In teaching others, what we have learned is the ultimate act of love, because now others can teach others. Seth says; take our turns, even if we don’t seem to be ready. Life is too short to live a life of safety, instead find others who are as excited about life as you are and help to inspire them, to take their turn.
I believe anyone would benefit from reading this book. Again not everyone is ready now or they may never be. I found the book to be fun and after all if it isn’t fun then why read it? Tom Hinz Blue Lake, CA

Godin always delivers. Not because he's always right, but because he practices what he preaches: he simply does. He does without fear of failure - at least he seems like he doesn't fear failure. Failure, or not fearing it, rather is a constant theme in his latest book. The takeaway? Don't bother being afraid to fail, because you will. And it's required. (p 131)
Sometimes, the book reads like a motivational or self-help book. However, Godin believes that "our need for motivation is due to our need for reassurance." (p43) No matter, his book is filled with what can be described as a series of pep talks and quotables. Not a bad thing at all.
Sure enough, Godin reminds us of the perils of mediocrity — always a signpost worth heeding. "Once you start compromising, when do you stop?" (p141) But if it's a lesson on not being boring or mediocre, it's best to refer back to Purple Cow. This book is about taking your turn to create something. Take your turn, because nobody will ever give it you. Patrick Whiteside Miami, Florida

I can't tell you how many times I picked up this, bound collection of thoughts, then put it down in frustration. I thought I was going to love the large print, but, I found the watermark background distracting and the graphics downright annoying. I tried to embrace the compartmentalization. But I just couldn't get past the presentation.
A few positive, yet unoriginal messages were importance of taking action, the silver lining of failures, and benefits of rapport building to make that sale. Ra, ra, and all that great inspiration...
As much as I want to be motivated by the hallway walk or to "Just Do It," I couldn't help but feel I was reading a children's book. So, forgive me for not getting past my objections. To me, this book is a random collection of recycled platitudes. Sorry. Kelly Reid

I truly enjoyed reading this book and loved the writing style Seth applied.  The combination of images and short easy-to-read paragraphs, helped me better understand and retain the information.  I believe the way we consume information on the Internet has trained us to consume more image rich information tied to bite-size bits of text.
Although each paragraph flows with the next, each one can stand on it's own and is fit to be quoted.  I do see more people that are not into reading, potentially picking this book up because of the way it was designed and written.  I also believe Seth was on to something when he chose to have people share this book with friends.  This is one of those books that is easy to recommend to others.
I see myself referring back to this book to review all the great messages highlighted.  Seth hits on so many great life teachings and provided plenty of useful quotes.  The one that hit it for me was: " The book that will most change you life is the book you write."  Make sure you hit a home run when it's you turn. David Mesas Miami, FL

At first glance, leafing through the book and seeing the photos, sketches, drawings, pictures,  bold titles,
print large and small, upside down writing colored boxes, shading, I thought to myself  “What  a fun and exciting book to read”.
And, I loved reading it.  But, make no mistake.  While the terrific presentation grabs the readers’ attention, the message is a serious one,
that is repeated in a multitude of fashions throughout the book including via stories, vignettes, biographies and quotations.
Godin’s directive is:   go out there; take risks, don’t settle, don’t be afraid of failure (but embrace it), be your own person,
be a leader and not a follower, “TAKE YOUR TURN”   as he phrases it.
The book is not  necessarily for the business world although relevant to it, the message conveyed is for the world–at-large over and over again,
in a most delightful fashion. LB Weinstein Miami Beach, FL

The book definitely delivers  Seth Godin’s message (Always an invigorating one) with its call for: action, passion, freedom, challenges, risks and urgency.
Seth Godin truly writes in order to effect people. To help them make a change. To push them into action.
Do not get trapped by safety and/or fear but rather take the leap of change and opportunity into truly trying to make a difference.
Open your eyes, choose, dare to take your turn (and it always is your turn).
It is personal, urgent and in-your-face, leaving you no room to hide.
 “Just Do it”
It is also inspiring, reminding you of your true authentic self, that is waiting to be unleashed.
You can get over whatever it is that stopping you and do what you truly care about.
Change can be painful but this book helps with the understanding that it is absolutely worthwhile.
You can go ahead and do your better work. Be You!
As Seth Godin puts in his own words “Making a ruckus is the path of love” and I absolutely agree.
On top of that, I love the unusual design/format of the book and I believe it is a big part of  the effective delivery of its message.
The fonts, graphics, page layout, page size and even the quality of the paper  are all fun and creative. Really yummy.
This makes the book an easy and enjoyable read while you are internalizing its message. Smadar Sasson Miami, FL

A 'collection' of  social science based and anecdotal   stories, quotes , photographs, and illustrations both graphic and verbal to essentially motivate you to "ship", "do it" and to know its your turn to "take".
The book is written in a somewhat clipped prose  style . No long streams of paragraphs however no enumerative series of points either . Mr . Godin is heralded and a prolific writer and this is his latest book to show and cajole one into a productive, fierce and creative life.
The "elevator " parable opens the book, two executives " trapped" on a broken escalator , one screaming out for help the other frustrated and waiting for rescue . They do not see the simple option of merely walking up or down the now immobile escalator to safety. "This is a book about seeing the stuck, getting unstuck, and working within and swimming upstream in a system that often would prefer that you merely stand still. It"s about realizing that it's your turn, always your turn, and understanding that once you see the opportunity, it's yours".
Interesting points about obligation. "Obligation is not a two -way street." "We do good work when we repay a debt. But the feeling of being owed destroys our ability to do good work." "The feeling of being owed is toxic".
While we have to understand that , Mr Godin says this does not let us off the hook of our obligations. The "productive artist" is owed nothing from their audience ....yet the the productive audience  "owes the audience, and in unlimited measure."
Mr. Godin goes between just pushing ( "it's your turn") and answering the demon questions that may be holding the creative person back ("one day , I'll be ready"  "Shame and Failure"....). While the emphasis is the "push"... He does emphasis responsibility and "thirst " ...of learning and doing.  There are many observations and pointers that address what "creativity" means now , today.   "What does better mean?". "Today , better means more connected. Something we would miss if it were gone. In the connection economy,better means more human, more vulnerable , the thing that embraces the tension of works/might not work." Brilliant and on the mark.
The emphasis in the book is truly on motivating the individual .  The push truly is "it"s your turn ." Not on what you need to acquire for it to be your turn .  Through the different anecdotes and question posing he works in through the  back door approach of showing the things a truly creative person has . This is important because many times in the work place today many people are not lacking the push of feeling it's always their turn yet do not have for example the knowledge and in many cases the heavy wait of what they are owed, the other persons obligation to them . Very smart advice in "My Boss Won't Let Me "section.... "Steal, give credit and ship..."
He does close with creating with love and  a book sharing log in the back of the book ( he is a clever marketer, creating the important buzz).
And yes you will share without hesitation as the format allows for the full bell curve of readers. Heather Lee, Miami Beach, Fl

Dr. Wayne Dyer had written a book, “You’ll See it When You Believe It,” and I think that this philosophy is repeated, and expanded upon, in Godin’s “What to Do When It’s Your Turn (and it’s always your turn).”  Both books talk about being presented with Opportunities – and acting on them!  Dyer’s book is more of a self-help “trust your instincts” and “go with your gut feelings” manual.   Godin has decided to just take a page or two and make a statement – sometimes with an illustration, and sometimes not.  Lots of statements there – so something should appeal to just about everyone.
Remember those Positive Thinking posters that used to be all over company walls?  Reading through Godin’s newest book, I could see so many of them plastered on the wall, ready to be read, thought about, and acted upon!   And “acted upon” is what it’s all about.  Godin hits the nail on the head when he talks about people talking about doing something special “when…….. (insert whatever barrier you want here…).  “I’ll look for a new job when/after this happens”  -- or “I’ll try out that new design or new music (or whatever else you’ve been procrastinating), when………”
Do It Now!  Accept the fact that there might be failure – but then again, there might also be success!  Godin has stressed this concept in all his books, and this latest book states it again, in short parables and sentences.
Seth Godin is sort of the grandparent I didn’t have….  My family was raised without having extended family around… there were no grandparents, or aunts, or uncles, to guide/mentor us on Life 101.  So, with this book, we’re given the opportunity to read, reflect, act upon, and then SHARE these ideas with others, so they can do the same!  Spread ideas horizontally – person to person to person – and maybe there can be some positive changes to our community.
Here’s a link to more on Godin’s book: Betty G Hubschman, Whitsett, NC

During and after my first reading of this book, I was confused.  What was I supposed to get out of this confusing book.  I am tired of being told that change happens and having to constantly attend training or read material designed to get me to accept change! I did not like the way it was written nor how the material was presented.  But decided to give it another go and read it again!
After this second reading I gradually began to like the book and understood what Seth was writing about.  I was really bothered by this writing style because its not what I was expecting even after reading the author's website and Richard's warning. I also began to understand this was not another book about accepting change, but a book about how I have a choice!
So I get it, this book is worth reading not just one time but perhaps three times before a person really starts to take the advice Seth is putting out there...Take charge of your life and live the way you want to.  Not for any one else but for you.
You almost feel compelled to consider what you supposed to be doing with your life, what you should be doing and what you are doing. Then after contemplating that, you are asked to think about what might be the next step to make your life your own. Love it!
The author wants the reader to understand not only your own relevance, but also introduces ideas such as not relying on others and not falling into the trap of  assuming the world owes you a not only a living but also your own happiness.  You are responsible for both!
You have a choice is drummed in to the reader every step of the way.  Wonder if Seth Godin was influenced by Stephen Covey and his teachings.  You have the choice to say yes or no, to go left or right.
I really enjoyed the idea that we not fear failure or change, but embrace it and most importantly learn from these acts.
Keep this book by your desk or where you put books to be read and read a few pages over and over again!
I did pass one book to a co-worker, after I put my name in it of course. I asked her to pass it on to someone else or keep it...its her choice.  I will encourage my daughter and son to read this book as well as their spouses...I want it back though. ;-) Forrest Carper

The unique format of Seth Godin's latest book is an attention getter!
While attracting attention with beautiful pictures, it intrigues the potential reader enough to pick up the book to discover what the book is actually about......opportunity and the freedom to use it.  The book encourages and inspires someone to learn new things, create new ideas, or just do something you always wanted to do.
Take the opportunity to make things happen and change for the better.
Godin gives encouragement to "Go for it!  Why wait to be ready? Your idea is important and it just might work. Think what you would have missed for not even trying!" There's no guarantee of success, but something will happen. If it's not what you are looking for, try another way.
This is the kind of book that should be read more than once and the perfect book to discuss with others to share thoughts, ideas, and information gleaned from it. It is full of examples and reasons to go ahead with your ideas without fear of failure.  Each time I read it, I found something I hadn't seen before or something that clicked that didn't before.  It's too much to absorb all at once in one reading.
Discussing Godin's book with others is the best way to get the most inspiration to seize the day, do more, and follow your dreams.
In Parade Magazine on March 1 this year, there was an article  "Anything is Possible"... Everyday people are changing the world. In my head I could hear Seth Godin say.......Now it's your turn to be one of those people! Margot Byrnes Miami, Florida

I like how Seth Godin combines the book with historical tidbits about historical figures with an invitation to take our turn in the making of our ruckus: "Go, take your turn," he says. How apt that I started reading this book today, Women's International Day as the face that jumps out at me from the cover of the book is that of Annie Kenney, a 19th Century mill worker from England who upon asking a member of Parliament his position on the right to vote refused to answer prompting Annie to make her own ruckus. And the rest, as they say, is history.  This is what all of us must learn to do because this is how maps get charted into totally unexpected new worlds.
Whatever you do, don't just read the book for the sake of reading it even though it is that good.  As Godin himself, points out "Books don't change people. People change people. As much as we're inclined to think that we're insignificant, the truth is that each one of us holds enough power to set the whole world on fire. This book is about that. About doing things without worrying if there is price tag attached to it. About bringing in ideas that will change the world taking it all the way to the beginning: your world.  So that you are not timid about spilling those ideas into your community. Together, we make change possible.  This book is about "making noise and letting "them" know, you're there!"
If you are willing to give your all, that is.  As the book reminds us, many of us doubt ourselves because we are torn between certainty and taking a risk, between circumstance and creative choice, between the familiar and the unknown.  In short, it is the Fear of Freedom as displayed in one of the pages of the book, but then Godin reassures us by way of a "memo" and I quote: "Mostly, a memo to the struggling human who faces the abyss of taking a turn and is sure that this is the end of everything: it's not." Aaaah, beautiful ! It is a mistake to buy into the illusion that such opportunity is only available to a few chosen ones when in reality we are all chosen. Just as Annie had the courage to rise up to the occasion, this book is an invitation to stop giving up our turn at every turn. Nadja Atkinson Miami, FL.

When I first received the book I said, "What a weird book."  Upon further review I said, "Wow this looks like a great , inspiring, positive, upbeat book."  Then I opened it and to my surprise,  there were pictures.  Interested before even beginning to read it.  Love the titles of the other books of the author.   The reader gets a feel you're in for an exciting journey.
I loved the idea of dancing with  fear and doing what you love anyway.  Gives the reader the courage to go past the fear and walk through the door of the unknown.
By the time I was half way through with the book I felt this urging deep inside to remember my childhood dreams.  I found myself on a journey into the depth of my inner imagination and started to feel my creative juices flowing.
As the book took me on a roller coaster ride of emotions I found it refreshing to laugh at myself and my resistance to the words and the unspoken action that would widen my world and the world of those about me.
The book not only gives the reader the courage to try but the knowledge that others have failed/feared and walked through to a new experience.  The book is full of interesting facts that kept me interested and excited with every turn of the page.  The anticipation of what's next was intriguing,
This book makes you want to write a book so I'm going to stop now as I could go on and on about what a marvelous read this was. Deborah Harris, Hallandale Beach, FL

Ok, so now it’s my turn, and after reading Seth Godin’s latest I find it hard to organize my thoughts and write.  I like to write, and have never felt fearful, but this book makes one fearful.  Or maybe it makes me wonder why I wasn’t fearful.
I love to read, but I didn’t enjoy this book.  The book is definitely different and interesting and perhaps would encourage people who do not normally like to read.  I had no issue with the format, but rather with the cluttered ramblings that came across too negative for my taste.  I felt as though I was being chastised for things I am not guilty of.
Godin writes of everyone being afraid to take their turn, whereas I would be annoyed if I didn’t get my turn.  Perhaps the book is a wake-up call for those afraid to start, afraid of failure, or just plain afraid, but this negative approach just irritated me. Emily Gilday

Seth Godin has this way of reaching at once into your mind and your heart to make you revisit something you thought you understood, and asking you to look at it from a completely different standpoint.  His latest work, WHAT TO DO WHEN IT'S YOUR TURN (and it's always your turn), is an enjoyable read about identifying and committing to your life's purpose and taking your turn instead of hiding behind fear, procrastination and self-seeking guarantees of certainty of security. This is what Seth calls the work of a grownup - "Embracing the fear of freedom, deciding to determine your own path, this is the work of a grownup, of someone who can identify what truly matters."
WHAT TO DO WHEN IT'S YOUR TURN is a must-read for any intelligent life form who has been educated in American universities, where we are subtly taught to only take our turn when we are told to, where we are groomed for working in an industrial-age workplace where roles are defined from without, and compliance seems a necessary trade-off for promotions, raises, and climbing the ladder.  Seth invites us to let go of these rigid roles, and  he insists that we let go of the guarantees which seduce us into abdicating our potential and choosing mediocrity and compromise.  He lets us know that making friends with fear, failure, and responsibility leads the way to living an authentic, creative life.
This colorful, simple, entertaining, and stimulating treatise extends the most delicious invitation - to make our gift to society by rising up, overcoming fear, and becoming the fullness of ourselves. "People who are open to uncertainty are the pathfinders for the rest of us..." and as Ernest Hemingway reminds us, "You'll ache, and you're going to love it.  It will crush you.  And you're still going to love all of it.  Doesn't it sound lovely beyond belief?" Trish Caballero

People can identify their own fears, but this book takes it further into looking at what is behind the fear itself.  We learn to allow ourselves the thought that “not everything has to be okay”.
I admired  the concept of the “fifth hammer” which shows that you don’t have to follow the rules to have a greater impact.  Whether you fierce and need more motivation or merely curious about getting started and embrace the fear to gain more freedom — this book is very worthwhile. Peter Kihn

Giving. This is one of the most genuine, thoughtful and giving books and I’d like to say thank you! Like the egg-white omelet, this book is remarkable. The level of visual appeal and detail from the front foldout cover to the back is exquisite. Advice, explanation, and a compelling story told by a caring teacher. Nothing left up to interpretation. Seth shares his concern by simplistic clarity in every message. His repetition to keep you engaged, and recall the last example is designed to ensure you don’t forget. Leading by example in the tone of selflessness and caring of sharing the message to take your turn.
We live in a world of sound bites. Seth takes compelling, relatable stories told in such precision that each scenario can be clearly summarized in less than ten words. For many people, a voice of support, empowerment and direction is not present. This is the present from Seth for anyone to accept and embrace what is out there for you.
Seth asks the tough questions. The tough questions we might hire a strategic life coach to push us past our limits. The fears, thoughts and feelings everyone is having, but no one will talk about are uncovered and exposed. This book is written for everybody. No boundaries of who you are, where you come from or where you want to go. This book is for you. This is really a guide for a healthy approach to take ownership, get out of your own way, recognize those that are encouraging the noises in your head and giving you permission to change course and take your turn. Angie Stone

I was introduced to Seth Godin through this book review club.  I have been fortunate to have been able to read and review interesting and thought-provoking works such as Free Prize Inside, All Marketers are Liars, and The Big Moo.  All were great reads, with useful and wise theses on a wide-range of topics.
While I enjoyed his latest book, What To Do When It's Your Turn, it didn't give me any of the "ah-ha" moments of his previous titles.  What To Do felt, in a way, recycled.  There were some interesting stories of how people embraced conflict and  took risks.  It turned into a written pep talk on getting out and trying to become the change you wish to see in the world.
Deep down, it feels like this book is merely a vehicle for Godin's attempt to find a new way to distribute books (including providing the book club reviewers with two books - one to share).  Its format (more a glossy magazine than a book) over function.
I fought with it.  In the end, however, I understood that Godin was practicing what the book preached - doing something different, trying to push the edges and make something new.  Godin continues to do what he loves in new and interesting ways, and I look forward to reading his next book.  Isn't that what this is all about? Scott D. Rembold Coral Gables, FL

He has done it again; Set Godin talking a new spin on the presentation of content; in his new book entitled What to Do When It’s Your Turn he explored a series of business related concepts
In a true act of marketing master, Seth engages the readers through series of eye catching photos, large fonts and typical devotes one topic per page.  While interweaving anecdotes and stories Seth keeps the reader on the edge of their seat as the book unfolds the story one at a time.
It is hard to ignore the hard work that went into the identification collection and integration of facts in this book.  Mind (and also eye/…) catching phrases such as the Illusion of the safety are featured alongside topics such as Bravery and Courage are for other people.
The artistic elements of this book are overwhelming the simple reader.  This is not your run of the mill marketing book nor is it a text book for business people.  Its beauty is in the subliminal messages that create a visual image of the concepts as one progress through the pages.  The book’s unusual size and quality of the paper adding to the overall reading experience. Doron Zilbershtein

I've read several marketing books by Seth Godin, all of them very creative and marketing oriented.
However, "What to Do When Its Your Turn" is more a an overall life perspective book.  Page after page of stories, pictures and wisdom--on how we need to prepare ourselves for greatness with accepting your freedom as a gift as a major them throughout.
The book is for entrepreneurs, those considering entrepreneurship, and family dealing with the human condition and the fact that it is always our turn to be ready for the next turn in life.  The pictures and layout of the book bring it to one continuous journey of life lessons.  I am giving the second copy to one of my sons, as he is discovering the lessons of life just out of school and Seth Godin's essays are extremely thought provoking.
I think it is best enjoyed a few pages at a time, stopping and meditating on the relevance to our own lives as reader, human being, and person committed to our own success.
Great inspiring essays deal with subjects such as "The Person who Fails Most, Wins"  (it means you are staying in the game), "Fear of Stupidity" (it isn't being stupid that is the problem, it is the feeling we often associate with it), "When is the right time" (never is, so we need to grab the moment--how much I could relate to this having brought up a family), "Free will and the play-by-play in your head (how self-talk affects us), "One day, I'll be ready" (some people are not thirsty enough or as Les Brown says, "You've got to be HUNGRY"), "Program or be programmed" ("Either you're the creator or you're the audience.  Either you're waiting your turn or taking it), and so many more gems of wisdom by Seth Godin punctuated with wonderful relevant photography interspersed.  
This was a surprising book as it talked about the challenges of being human and being ready for the next experience around the corner. I highly recommend it. Randy B. Lichtman, Miami, FL.


Next Book: What To Do When It's Your Turn

Monday, January 26, 2015

What To Do When It's Your Turn by Seth Godin

From the author...
This is an urgent call to do the work we're hiding from, a manifesto about living with things that might not work and embracing tension when doing your art.

Is in full color throughout. It feels more like a high-end magazine than a book, and I think even people who hesitate to buy and read books will be engaged by this one.

The format is new for me and as far as I know, no author has written a book quite this way. My hope, if we are able to reach a lot of people, is that I'll be able to do other books like this, and even better, so will you and other people with ideas to share.

Explores, as directly as I can, the dance we all have to do with our fears, the tension we all must embrace in order to do work that we care about. It pushes us to dig deep inside so we can do better work and impact the things we care about.

Is urgent, personal, in-your-face and as honest as I could make it.

Some of the people featured in the book include:
Mark Frauenfelder, Timothy Leary, Grace Hopper, Miles Davis, Stephen King, Neil Gaiman, Leonardo Davinci, Leonard Bernstein, Ai Wei Wei, Erich Fromm, Mike Ambassador Bruny, Allison Myers, Akira Kurosawa, Walter Mischel, Richard Nixon, Isaac Asimov, Ella Fitzgerald, Gutenberg, Shirley Chisolm, Heisenberg, Madame Curie, The Staypuft Marshmallow Man, and David Crosby.

Want to read and review this book? Please click on the link at the top left of this page. (Supplies limited.)



Thursday, January 22, 2015

A World Gone Social
A World Gone Social: How Companies Must Adapt to Survive by Ted Coine, Mark Babbitt. AMACOM. 256 Pages
The very first statement in the Forward is dead on!  After 38 years as COO of a 14,000 member organization in the "defense business" I can tell you mass advertising is almost useless, a relic of the past.  Today it is all about customer contact and that means social.  It is pointed out so very well that the key is engagement.  It is very true today that business executives do not write the rules, customers do!  Customers want to voice their opinions and be heard and they want their thoughts acted upon.  Anything else brings inevitable death for a business.  Customers today no longer tolerate being ignored.  This being social today just has to be the "new normal" because it is also what our associates are demanding in the workplace.  As it points out the big issue is not social media, FB, Twitter or some other platform, it is transparency with customers and associates.  Trust is the new competitive advantage.  Organizations must adapt or die!  Peter Aceto gives the bottom line right up front "Less jargon, more sincerity...Less propaganda, more value...Less process, more humanity."  The authors tell us that the 20th century attempts organizations used to fine tune the status quo, Six Sigma, Total Quality Management, the Lean Movement are not real change.  Real change is human change.  It ain't easy but it is essential!  If you are leader of an organization or any part of it, YOU MUST READ THIS BOOK!  Because my space is limited, I just want to share with you a few key points from the book:

Today's organizations find themselves in a catch up mode trying to seize the moment before opportunity passes.  Organizations are just getting into the social age so they can lead, not follow.  Today way to many executives see "social media" as all hype and this must change! Executives must recognize that today the majority of the workforce are Millennials who think differently and they think social.  The authors say so very well, "We as organizations and leaders must adopt social, collaboration, open environment or we simply won't survive.  For many of us who are still entrenched in the old way, we must adapt and change!  If not, we need to get out of the way.  The authors make this critical point, "The powers that be-those previously  able to hoard knowledge-are now impotent rulers and the powers that were."  The article about Stan Phelps purple goldfish is insightful but you will have to read the book to learn more.  Social is how business is done and it works because we are social creatures.  Social media allows us to be more of us.  And we must recognize that both good and bad are magnified in the social media. For sure as the authors share, "the customer holds all the cards."  Businesses do business like the customer wants to do business or they decline and die in time.  Social media provides the customer "a good and bad voice."  Enough bad voices can kill you!  Engagement is key today.  It is no longer a top down issue.Everyone in a business must be engaged to be successful.  In the online era, an online community is critical.  Successful organizations have large online communities that are sharing and self-learning.  And here is the bottom line-"Those unwilling to change will cease to exist."  Key to remember in today's social world is that large is a relic of the past and even large organizations best find a way to be small to survive.  "Flat" is the new normal.  Organization associates from bottom to top must be empowered to make decisions.  Hierarchy is DEAD!  We must have ordinary people with an extraordinary network fully engaged and making decisions.  Jim Claussen says, "My passion is the social organization-or rather bringing the social leader to organizations.  Right now they are about as common as blue unicorn."  So this tells us, we have a very long way to go.  It is pointed out that successful CEO's today must be social and above all they must be sincere.  There is a sense or urgency and there are no two-day courses.  As John Carlzon so appropriately says, "If you are not serving the customer, you job is serving someone who is."  Lest we forget, in today's world, the customer is KING!  Chapter 12 does a wonderful job of sharing that customer service is a leadership issue and we must have leadership by example.Social media is marketing.  John Wanamaker points out that "Half the money I spend on advertising is wasted, the trouble is I can't figure out which half."  Open collaboration is our new normal.  The authors conclude by saying, ours is a world gone wild and to survive you must be on the social bandwagon.
READ this book!
Doug Newberry

I felt A World Gone Social is definitely a timely book & one much needed at this time in our society.  It gives good tips about what to do & what not to do to stay relevant in today's workplace.  Whether doing business globally or locally, we all can learn some new ideas when going online.  We are no longer in the Flintstones era but have progressed to the Jetsons.  The authors break down the segments nicely & in an easy to read format. Terri Bryant, Davie

A World Gone Social can be summarized in 2 single words -personal interaction. The personalization of one human interacting with others and in groups sharing feelings,thoughts,ideas and philosophies via any form of internet forum, Twitter, Facebook , Linkedin etc. will be the glue that will cement relations with customers, clients,  competitors, employees that will shape the corporate and business strategy of the future. 
This well written and documented book can serve as a primer for the whys and how tos  of implementing and using this approach in business, personal advancement, customer service, reputation maintenance and marketing for the 21 century.
The authors showed concrete examples and thorough knowledge of the subject and presented the concepts in an easy to understand and implement format. Highly recommended and hope to use this information in my own medical practice. Marv Stein, Coral Springs

"Social Media" "Social World" how do I as a business leader/manager, employee, job seeker learn to use it to stay competitive in this new computer driven world. Co-authors Mark Babbitt and Ted Coiné provide you the guide on using this new world that not only betters you but makes you a success!
Do not fear the social world, embrace it. 
Society is undergoing revolutionary changes, in order to excel so must business. Personal engagement with employees and customers alike builds trust and loyalty. In this present shock world, a business cannot think that what was said years ago matters anymore. Coine and Babbitt outline and detail a step-by-step playbook on how to identify and fix a failing Industrial Age system and how to forecast a successful system.  
Their "OPEN" concept – Ordinary People, Extraordinary Network - gives you the knowledge that you cannot afford to leave talent, skills, engagement and contribution of many on the table. Decision-making and taking action on the most important strategic issues are no the job of a few but of everyone. 
Customer Service is the leadership issue in this Social Age, customer experience comes first. Businesses and those who want to succeed in bringing their business or message to the masses need to understand how people today are getting their information and what drives them to get involved. Forrest Carper

A World Gone Social serves as a slap of reality to managers who must either hop on the social media train or cower as it runs them over.  The book, however, also provides a guide to addressing the issues surrounding companies' policies concerning and use of social media as a business tool.
My business and I have accounts on Twitter and LinkedIn. I keep up with old friends and new on Facebook and Instagram.  A World Gone Social made my organization's social media presence feel stunningly inept and inactive. The book case studies had me running to the company manual to update our employee social media policy.
A World Gone Social confirms that flat is the new black, and companies must develop strategies for social media that integrate multiple levels of organizational planning including marketing sales, and even production, and that allow for previously unimaginable creativity and interaction inside the company and with clients.
The chapters and sections were separated into manageable pieces, which allowed for reading a little or a lot.  The subject matter and writing style kept me taking on just one more chunk before putting down the book.
Maybe after reading A World Gone Social, I will be able to evolve from a dinosaur into a blue unicorn. Scott D. Rembold, Coral Gables

What does this book have to do with dinosaurs?  They are extinct because of something they didn't see coming or have control over. Social media is having the same effect for business owners who don’t embrace it. Am I a dinosaur? Maybe, just maybe I have had the layers of the onion peeled back for me by reading A World Gone Social by Ted Coine and Mark Babbitt.
As building relationships is the fundamental basis for any business relationship ultimately resulting in profits, now more so than ever this is true.  Using “social” to create trust and “giving” to others rather than looking at “what’s in it for me” is the game changer.
I owned a manufacturing business from the late 70’s through 2007.  Just as social was coming of age I transitioned out of owning a “brick and mortar” business. Now I am working in my own network marketing business. Am I social? Good question. Reading this book is a game changer for me.
So I am going social! I am updating my Facebook page, I am tweeting, participating in LinkedIn conversations, listening to Podcasts and learning to do Podcasts myself. All of this because of reading this book. I believe just as there are no coincidences, I was and am ready for these changes.
A special thanks to you Richard and the connection that has been in place since your days at the Miami Herald doing business book reviews. Tom Hinz, Blue Lake, CA

A World Gone Social seems to have the overall theme of "meet your customers, clients, employers, employees where they are now"
I recommend this book for anyone looking at starting a business as it goes through the history of businesses and how they attracted clients and were managed to where we are today with 3D printers and flat organizations.
As you read and reread the chapters you discover ordinary people are now managers and when a job is done you move on to the next.
Great book and a text to study whether you are a college grad seeking employment or a company finding your customers. Cynergy Egbert

With computers taking over the world of business, it was inevitable that the social net work would follow.
Communication is easy and wide open to everyone. Ideas, thoughts, opinions, and an enormous amount of information is available to share and contribute to.
All manner of opinions, either positive or negative, go viral on the internet,especially if there are visuals included, even if the information is from the past. The information can still be used to destroy a business or anyone working there.
People have many "so-called friends" on face book to share with. There are even lists to add your opinion to that have turned into actual money making businesses. This can be good or bad, depending on the action or reaction of those involved. Unfortunately, social networking can turn into digital bullying resulting in negative results for companys and people as well.
A World Gone Social written by Ted Coine and Mark Babbit  is the perfect survival guide for those who wish to survive in this social driven world where more transparency and accountability are demanded from customers who are better informed. Margot Byrnes, Miami

When leadership of a Business is more conscious of social media, employee’s care more due to a “feel to fail” mentality.  I found the Authors gave clear examples of how to correct mistakes quickly and staying relevant in the growing social landscape are key’s to learning and thriving in the future.  I would recommend this book to anyone looking to make a greater impact Socially. Peter Kihn, Sterling Heights MI

A World Gone Social is the book to  bring you up to speed on the rising tide of social media.  Not only will you learn social’s impact on how business is done, but also learn the importance of jumping in right away if you haven’t already!  The good news is, it is not too late.  Social platforms (Twitter, Facebook, Linked-In and others) are transforming how business is done and what it means to be OPEN (“Ordinary People Extraordinary Network”) for business. 
The insightful analysis of business trends shows that businesses are already moving away from traditional management hierarchies (and so avoiding the ‘management tax’) and toward increasing use of  crowdsourced information and expertise.  The authors show that Social is a definite game changer and dynamic force, similar to the industrial revolution.  It is clear that the information age has matured, and Social Media is disrupting the status quo.  Great handling of this topic – entertaining and a smart lexicon on social media – a must read. Doramary Russell, Coral Springs

My first impression of the business practices this book supports, like to “take your business practices and organization online” was would it really work?   Then I remembered the thesis of a recent book by Siva Vaidhyanathan, called The Googlization of Everything (and why we should worry)  and I thought “be careful”, there might be a tradeoff in this philosophy.  Do we really have to network our personal lives with our work associates, into the business product?  And if we do this, despite the accolades Silicone Valley organizations get, does it necessarily improve organizations and create a successful business model?
I get the point of staying in touch with coworkers when much of our processes are becoming impersonal with no water cooler or lunch breaks, but going to this level with the competition and the customer base is dubious and taking risks.  And what is the purpose of going there, if the primary result is messiness and a complicating waste of time because we’ve overstepped our boundaries.  In large organizations where is a place for families?  Really ...on the net?
Where does the chat and twitter become a real factor, or obfuscation?.  In business there are standards and legal limits that must be maintained,  as anybody whose been stung by an eBay deal can attest to.  This hearsay model of business might be undependable at best.  So why go there?  If this is the new business climate, my question becomes  “Does it meet the customer’s standards and their needs enough to be successful or is the result a throwback and longing for “face-to-face dependability”? James Swaner, Miami Shores

I devoured this book! It helped bring me up to date and is helping me transition from the dinosaur era into the Social Era. I understand what it’s talking about, it’s very easy to read and it makes so much sense. My favorite part was the example of 100 CIOs in an hour, when Ted set out to show the CEO of a company why he needed a social media strategist by using Twitter to identify and, as it turned out, converse with,  100 CIOs. He reached over 1000!  In an hour.

It delights me that the world is becoming more human again, and that the way to beat the bigger is better philosophy is occurring on-line. This book makes it clear that authenticity matters and that honesty really is a good policy. People respond to real. The best takeaway I took from this book is that I no longer view the time I spend on Facebook as a waste of time. Instead, I view it as a productive way of keeping in touch. We may not see each other face to face as much as in decades past, but we can still visit with each other and keep in touch in  a meaningful way. We can all be helpful and participate in being part of the human race, from the comfort of our own devices. As a solopreneur, this is good to know. Welcome to the Social Age. Now go and engage. Anne Bloom Ft. Lauderdale

What an interesting and easy to read book; The World Gone Social is a collaboration between two known authors each in his domain; Ted Coine (leadership development) and Mark Babbitt (social media).
The book is written in a blended style with great emphasize on a flow that takes the reader step by step through the maze of individuals topics.  The headings selected for each segment of each chapter inform the reader well ahead about what to anticipate.
As an industrial psychologist who help the occupiers of the “C” Suite maneuver the landscape of their daily emerging challenges, I see this book as a “Must Read” in every library of a leader of small to medium size organization.
While the average entrepreneur seem to consider social media is outward looking activity, the authors emphasize the like between the “ identity “ of the company which is developed internally and the “image” which is the reflection of the organization outward.  By offering this unique perspective, the authors suggesting that the social media engagement should be look at from a broader perspective and everyone should be involve to their capacity with the input related to the content presented on social media. In summary the book is well written, offers a balanced set of ideas, easy to understand and follow. Doron Zilbershtein, Miami

There is a whole new world out there. As a social media neophyte, this book was eye opening and extremely informative.  I really enjoyed the examples and comparison stories of how companies or individuals used the power of social media to impact their agenda. The best story of all is the United Airlines guitar incident.  After growing his viral video to over 11 million viewers, he is now on the speaking circuit talking about the situation among other things.    
From a business standpoint, a huge take-away is the difference between the companies that engage in social media and the ones who use it for self serving purposes.  It's apparent the ones who engage will still be around in the future.  However, there is a significant business opportunity for someone who can assist those "dinosaur" companies that don't understand the engagement factor.
Overall, a must read for someone who needs to understand the power of social media. Greg Alexander, Plymouth, MN

The title of this book piqued my interest.  Social Media, for example, Facebook, Twitter, LinkedIn, etc. (the writer is a member of these and other Popular Social Media sites) has become a major force in our world society along with the advancements of Smartphones, Pads and computers.  These devices are used in communicating and searching for information.  These devices are plentiful and are what makes Social Media so popular.
The book is about reasons that businesses (including the top people) should use and be acquainted with Social Media.  These reasons to use Social Media are primarily to be in personal contact with the customer and also to solve issues through your following in Social Media (Called in the book - OPEN, Ordinary People Extraordinary Network).
 I think all the major retailers such as Target, Home Depot, Walmart and others already use Social Media extensively for marketing purposes.  This is called business to consumer selling.
Some of the reasons presented for using Social Media are not valid examples and may not be justified.  This is particularly true for Business to Business selling.
There is an added cost in the use of Social Media.  The book indicates that Social Media should be used instead of traditional marketing methods such as print, TV and other Media. This will keep the total marketing cost about the same.  It does seem to be true that Social Media will give you more contact with the customer and help you solve problems or get information quickly, but at what cost?
Social Media is hard to evaluate in its effectiveness, but the book does acknowledge that and gives arguments on why companies should do Social Media.
The book is a good sales tool for the authors if you plan to be more involved in Social Media their consulting would be useful.  The book states that they have been involved with Social Media almost from its birth.
 We do need to learn about Social Media and where it is going.  The book is helpful in detecting what the trends are for Social Media.    Gordon Ettie Miami, FL


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